Delivering Results: Through a
Non-Traditional Partnership
Customized Strategies and Data-Driven Outreach
Project: Link and Success 2024 -2025 Winter Enrollment Campaign
Client: Berrien Springs Public Schools, Link Learning, Success Virtual Learning Centers of Michigan
The Challenge
Berrien Springs Public Schools operates a range of nontraditional programs—like Link Learning and Success Virtual Learning Centers—that serve students beyond the typical K–12 classroom. Rather than promoting the district as a whole, the task was to support these distinct programs directly, helping them reach the right students, increase enrollment, and generate sustainable revenue for the district.
The Goal
Provide focused, strategic support that aligns with each program’s individual mission—driving enrollment, increasing impact, and delivering measurable ROI. The aim wasn’t broad visibility, but meaningful growth where it matters most.
The Approach
Although Berrien Springs Public Schools did not engage in district-level marketing, Galapagos supported two of its alternative programs—Link Learning and Success Virtual Learning Centers—through customized enrollment strategies tailored to their unique structures.
For both programs, campaigns included a mix of direct mail, digital advertising, and email outreach. The approach prioritized efficiency, targeting, and message alignment with each program’s mission. Rather than build broad awareness, efforts focused on reaching the right students with the right message—leading to measurable enrollment gains and strong returns on investment.
Link: Winter Enrollment Billboard
Success: Winter Enrollment Emails
Link: Winter Enrollment Billboards
Success: Winter Enrollment Direct Mail
Link: Winter Enrollment Bus Wrap
Success: Winter Enrollment Billboards
Link: Winter Enrollment Direct Mail
Success: Winter Enrollment Digital Ads
Link: Winter Enrollment Digital Ads
Success: Winter Enrollment Billboard
The Results
Link Learning
Direct Mail: ROI of $23.02 for every $1 spent; 54 new enrollments, with 27 from the UP region alone
Digital Ads: Over 2 million impressions, 165 enrollment form completions, and an ROI of $4.91 from search
Email Campaigns: ROI of $95.08 per $1 spent, with strong engagement and conversion rates
Success Virtual Learning Centers
Direct Mail: ROI of $17.10 for every $1 spent; 45 new enrollments
Digital Ads: Over 5 million impressions, 178 enrollment form completions, and an ROI of $1.40 from search
Email Campaigns: ROI of $72.20 per $1 spent, reinforcing email’s cost-effectiveness and reach
Through customized strategies and data-driven outreach, both Link and Success achieved strong enrollment results and significant ROI — demonstrating that no matter the model, the right support can drive impressive growth.