Flexibility for All
By leveraging a multi-channel digital approach, Gobles Virtual Academy reinforced its reputation for ultimate flexibility for each child enrolled.
The Challenge
Gobles Virtual Academy needed a way to reach two very different audiences: local families familiar with the Gobles name and students across Michigan who had never heard of the district. The team partnered with Galapagos to build a balanced enrollment campaign that honored GVA’s small-town roots while expanding its statewide reach.
The Goal
Together, we refined key messaging, developed audience-specific creative, and supported GVA with tools like email templates and social media graphics. By focusing on both heart and flexibility, GVA now has a clear and compelling story for every Michigan learner—no matter where they live.
GVA Enrollment - Direct Mail
GVA Enrollment - Social Media
GVA Enrollment - Emails
The Results
By leveraging a multi-channel digital approach, Gobles Virtual Academy reinforced its reputation for ultimate flexibility for each child enrolled. Overall the campaign brought in 9 additional students at an ROI of $2.40.