The Insights You Need…

…To Help Your District Thrive

We believe that a successful marketing and communications strategy can only be built with a foundation of research and insight.

In 2017, we launched our first statewide K-12 parent survey to better understand a variety of factors, including:

  • Why parents choose a school

  • Why families leave a school district

  • Where and how do parents research before choosing a school

  • What is most important for families during the K-12 experience

Over the years, we have learned more about how parents of different income levels and political affiliations view schools and are served by schools. We use this insight as a foundation for the work we do for our clients. In addition, we further survey the families of our clients to better focus on the needs of their parents and students.

Annual Survey Results