Start With Success
Virtual Learning Centers of Michigan

Rebrand and Website Design


Project: Rebrand & Website

Client: Success Virtual Learning Centers of Michigan

successmichigan.org

The Challenge

This virtual high school had the challenge of standing out in the crowd and being seen as a leader in virtual education among the competition. They committed to redefining their brand and redesigning their website to be noticed and maintain staying power in their highly competitive markets.

The Goal

To define the organization’s brand and to position them as a leading virtual education expert and a place where students are prioritized and provided a personalized path to success.

The Approach

The Results

Through research and analysis, we developed a strategy and brand for this virtual high school that highlighted what makes them different and focuses on their vision to help students find their way, one class at a time.

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