Strategically Speaking
There’s a lot of pressure for districts to do the right thing, say the right thing, and try to please as many people as possible. Marketing and communications is complex work and we’re here to help with thought leadership and proven strategies to help improve your communications.
The Reputation of Public Schools is Declining
We surveyed K-12 parents across Michigan to find out how they felt about their children’s schools.
Standing Out in a World of Choice
School of choice has changed the future of public schools.
Parent Research: Concerns and the 2021-22 School Year
What differentiates your district and sets it apart?
Engaging Potential Students
Direct mail doesn’t have to be boring. In fact, it can even be exciting!
Parent Research: Top Three Reasons Parents Choose a School
What differentiates your district and sets it apart?
So, Your Bond Proposal Failed
If your district has lost a bond vote in the past couple of years, we can guarantee there is one thing they all have in common: voter complacency.
The Tools & Resources to Ensure They Enroll
We asked parents of children ages 5-18 in 66 counties throughout the Midwest if they researched a school before choosing it for their children.
Why Telling Your Story Matters
To engage parents looking for the best choice is no easy task. That’s where storytelling comes in.