The Insights You Need…
…To Help Your District Thrive
We believe that a successful marketing and communications strategy can only be built with a foundation of research and insight.
In 2017, we launched our first statewide K-12 parent survey to better understand a variety of factors, including:
Why parents choose a school
Why families leave a school district
Where and how do parents research before choosing a school
What is most important for families during the K-12 experience
Over the years, we have learned more about how parents of different income levels and political affiliations view schools and are served by schools. We use this insight as a foundation for the work we do for our clients. In addition, we further survey the families of our clients to better focus on the needs of their parents and students.